Memory benefits during visual search depend on difficulty

In three experiments we explored whether memory for previous locations of search items influences search efficiency more as the difficulty of exhaustive search increases. Difficulty was manipulated by varying item eccentricity and item similarity (discriminability). Participants searched through items placed at three levels of eccentricity. The search displays were either identical on every trial (repeated condition) or the items were randomly reorganised from trial to trial (random condition), and search items were either relatively easy or difficult to discriminate from each other. Search was both faster and more efficient (i.e., search slopes were shallower) in the repeated condition than in the random condition. More importantly, this advantage for repeated displays was greater (1) for items that were more difficult to discriminate and (2) for eccentric targets when items were easily discriminable. Thus, increasing target eccentricity and reducing item discriminability both increase the influence of memory during search.