In this work the following results are received. The closed mathematical apparatus describing the process of interaction of the Buyers' market with retail Shop is created. The "statistical analogy" between the vacuum electrostatic diode and the Buyers' market co-operating with retail Shop is considered. On the basis of the spent analysis the closed mathematical apparatus describing process of interaction of the Buyers' market with retail Shop is created. The analytical expressions' connecting a stream of Buyers, come to Shop, and a stream of the gain of Shop, with parameters of the Buyers' market are received. For check of adequacy of the received model it is solved of some real "market" problems. On the basis of the spent researches principles of construction of Information-analytical. Systems of new type which provide direct measurements of parameters of the Buyers' market are developed. Actually these Systems are devices for measurement of parameters of this market. In this work it is shown that by means of the device developed for measurement of parameters of the Buyers' market, creation of a new science - "demandodynamics" the Buyers' market, is possible. Here the term "demandodynamics the Buyers' market" is accepted by analogy to the term "thermodynamics" in physics. (In this work it is shown that for the Buyers' market concept "demand" is similar to concept "temperature" in physics.) The construction methodology "demandodynamics" the Buyers' market is defined and is shown that within the limits of this science working out of a technique of a direct control by a condition of the Buyers' market is possible. (C) 2013 Elsevier B.V. All rights reserved.
