PERCEIVED VALUE OF BRANDS: THE EFFECTS OF BRAND ATTRACTIVENESS AND BRAND TRUSTWORTHINESS

被引：0
|
作者：
Akturan, Ulum [1 ]
机构：
[1] Galatasaray Univ, Dept Business Adm, Istanbul, Turkey
来源：
GLOBAL AND NATIONAL BUSINESS THEORIES AND PRACTICE: BRIDGING THE PAST WITH THE FUTURE | 2017年
关键词：
Brand attractiveness; brand trustworthiness; perceived value; SEM; TRUST; QUALITY; MODEL; PERCEPTIONS; CHAIN;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The aim of this study is to explore the relationship among brand attractiveness, brand trustworthiness, and perceived value. Data were collected from 458 respondents via face-to-face interview. And the hypothesis tested via Structural Equation Modeling (SEM). As a result, it was found that brand attractiveness affects all four of the perceived value dimensions, and trustworthiness affects only three of them-functional, emotional and monetary value-but it has no influence on the social value.
引用
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页码：64 / 72
页数：9
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