Using comprehensive entities for product planning

Due to competitiveness between firms and others, there are an infinite number of products. To this end, it has become difficult recently, for companies to develop a characteristic product that attracts consumers. Whenever companies produce a product, it is general to investigate the product's market by researching the consumer's consciousness. Through the results, the company may try to use product-planning tools. This paper, however, suggests using a product-planning tool called Quality Functional Deployment (QFD) [1] by applying the theory of Comprehensive entities advocated by Michael Polanyi. Quality Function Deployment (QFD) [1] was developed in Japan in 1978 by Professors Yoji Akao and Shigeru Mizuno. QFD has been adopted by many companies worldwide, and has been reported as an effective tool for developing new product design. When using QFD, tables are required to arrange language information from the market voice, and quality characteristic deployment on the technical part of the product characteristic. On the other hand, there is another table that illustrates the company's quality that structured the quality requirement deployment table and quality characteristic table. However, even if the tool employs a better method to make a good product by extracting consumer demands, the attractive product can not be made every time. Thus, applying theory Comprehensive entities may build a new method of planning to create an attractive product. By using the theory of Comprehensive entities on QFD, the product may be planned by consumer demands by using QFD, which may enhance the characteristic image of the product. As a result, the characteristic point will attract the consumer's subconscious which positively impacts the consumer's behavior. Therefore, the paper will outline a new way to produce an attractive product by applying a theory of Comprehensive entities.