Research of E-business Application based on Data Mining

被引：0
|
作者：
Shen Zi-Hao [1 ]
Peng Wei-Ping [1 ]
机构：
[1] Henan Polytech Univer, Coll Comp, Jiaozuo 454003, Peoples R China
来源：
CALL OF PAPER PROCEEDINGS OF 2008 INTERNATIONAL CONFERENCE ON MANAGEMENT SCIENCE AND ENGINEERING | 2008年
关键词：
Data mining; E-business; Customer relationship management; Network marketing;
D O I：
暂无
中图分类号：
F8 [财政、金融];
学科分类号：
0202 ;
摘要：
Along with the development of electronic business and database technology, data mining as an important application of e-business systems, will provide a powerful safeguard for the electronic business company to make business decisions. This paper introduces the method of data mining technology and mining process, and explores the application of data mining techniques in customer relationship management and network marketing.
引用
收藏
页码：749 / 753
页数：5
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