Marketing Europe as a tourist destination - Trends and achievements

被引:1
|
作者
Hollier, R
机构
关键词
D O I
10.1016/S0261-5177(97)00005-8
中图分类号
X [环境科学、安全科学];
学科分类号
08 ; 0830 ;
摘要
引用
收藏
页码:195 / 198
页数:4
相关论文
共 50 条
  • [1] MARKETING OF THE TOURIST PLACE OF DESTINATION
    KIRALOVA, A
    [J]. EKONOMICKY CASOPIS, 1995, 43 (06): : 516 - 529
  • [2] Marketing Korea as an international tourist destination
    Waitt, G
    [J]. TOURISM MANAGEMENT, 1996, 17 (02) : 113 - 121
  • [3] THE UNFAMILIAR TOURIST DESTINATION - A MARKETING CHALLENGE
    LAULAJAINEN, R
    [J]. EUROPEAN JOURNAL OF MARKETING, 1981, 15 (07) : 68 - 80
  • [4] Research on Brand Marketing of Tourist Destination in China
    Jin, Jungang
    [J]. PROCEEDINGS OF THE 2017 9TH INTERNATIONAL ECONOMICS, MANAGEMENT AND EDUCATION TECHNOLOGY CONFERENCE (IEMETC 2017), 2017, 48 : 529 - 532
  • [5] THE ROLE OF MARKETING INNOVATIONS IN TOURIST DESTINATION RASTOKE
    Varicak, Ivana
    Markovic, Silvija Vitner
    Radovanic, Sanda Zima
    [J]. 10TH INTERNATIONAL SCIENTIFIC SYMPOSIUM REGION ENTREPRENEURSHIP DEVELOPMENT (RED 2021), 2021, : 1071 - 1080
  • [6] A Research on Destination Marketing System Evaluation: A Tourist Destination Image View
    Huang, Haiyu
    Zhang, Wen
    [J]. ADVANCED MECHANICAL ENGINEERING, PTS 1 AND 2, 2010, 26-28 : 1069 - 1074
  • [7] TOURIST MARKETING OF THE TOURIST DESTINATION PARANA: ATTRACTIVE, SEGMENTS AND THEIR DISTRIBUTION IN THE STATE
    Fernandes, Diogo Luders
    de Goveia, Elieti Fatima
    Horodyski, Graziela Scalise
    Goncalves Gandara, Jose Manoel
    [J]. ANAIS BRASILEIROS DE ESTUDOS TURISTICOS-ABET, 2012, 2 (02): : 65 - 78
  • [8] Tourist Destination Marketing Supported by Electronic Capitalization of Knowledge
    Stalidis, George
    Karapistolis, Dimitrios
    [J]. 2ND INTERNATIONAL CONFERENCE ON STRATEGIC INNOVATIVE MARKETING, 2014, 148 : 110 - 118
  • [9] The marketing management of a tourist destination as the tool of the regional development?
    Palatkova, Monika
    [J]. REGION IN THE DEVELOPMENT OF SOCIETY 2012, 2012, : 209 - 221
  • [10] Smart Technologies in Tourist Destination Marketing: A Literature Review
    Junqueiro, Angela
    Correia, Ricardo
    Carvalho, Aida
    Cunha, Carlos R.
    [J]. ADVANCED RESEARCH IN TECHNOLOGIES, INFORMATION, INNOVATION AND SUSTAINABILITY, ARTIIS 2022, PT II, 2022, 1676 : 283 - 293