The Hijab Effect: An exploratory study of the influence of hijab and religiosity on perceived attractiveness of Muslim women in the United States and the United Arab Emirates

The Halo Effect suggests that people impart positive traits to others based on initial impressions of characteristics such as physical attractiveness. In Muslim communities, this phenomenon may be extrapolated to the positive evaluation of women who wear the Islamic headscarf (or hijab). The present study focuses on the Hijab Effect and its impact on the relationship between Islamic religiosity and perceived attractiveness. South Asian Muslim women living in the United States and the United Arab Emirates were surveyed. Hijabis rated themselves as more religious than nonhijabis. Additionally, Muslim women, regardless of their personal hijab status, rated hijabis as more attractive than nonhijabis. Results further indicated that religiosity, controlling for personal hijab status, did not have an independent influence on perceptions of hijabis in either the United States or the United Arab Emirates. However, in the United Arab Emirates, women who were more religious did rate nonhijabis as less attractive. Discussion of the analysis focuses on the possible factors involved in the complex relationship between Muslim women and the hijab.