SOME INTERESTING FACTS ABOUT THE FORECASTING OF CHOSEN FOOD PRODUCTS AT RETAIL DURING THE TIME OF ECONOMIC CRISIS

The paper is focused on some food products consumption history and consumption prediction. Generally, it is known that the forecasting of some food items is simple because of their almost constant consumption, even in the time of economic crisis, trade volatility. It was proved, that this affirmation is not true and also the forecast of food products does not guarantee the valid results. There were chosen three very basic and commonly used items from food products (bread, mineral water and beer) to illustrate the situation of these products consumption at retail. The paper also shows the differences between a group of products forecasting and particular items forecasting.