A Discussion on Leisure Tourism Development in Ningbo

With the further development of tourism, many cities have put increasing emphasis on leisure tourism; leisure tourism is also increasingly popular with tourists. How to combine leisure and tourism has become a new topic in the development of the tourism industry. On the basis of explaining the definition and characteristics of the leisure tourism, this paper concludes the present situation of leisure tourism development at home and abroad. Moreover, taking Ningbo as an example, this paper analyses the situation and constraints of leisure tourism development in detail. Finally, according to weaknesses of the leisure tourism in Ningbo, the paper puts its focus on the suggestions and countermeasures of its leisure tourism development.