Business Marketing Strategy of Small and Medium Electricity Meter Enterprises - Case Study of AUX

This paper selects an electricity meter manufacturer, as well as a small and medium company Ningbo AUX Group Ltd., for research on business marketing strategy. The research starts with an overview of the company, followed by critical descriptions of qualitative methodology of the in-depth, personal interview, and the participants. Next, business marketing strategies of AUX are discussed, from product management strategy, innovation strategy, service strategy, pricing strategy, professional selling/sales force management, and other promotion strategies. After that, recommendations for manufacturing the long-life electromechanical meter itself and cooperation with a digital meter, upgrading timely repair service by E-commerce are offered to develop business marketing strategies, which help the company serve the needs of a lucrative and complex business market.