Impact of Immersion on Task Performance, Satisfaction, Perceived Complexity and Knowledge Acquisition in Business Analytics Context

As Business Analytics applications permeate across various industry sectors, employees need to be trained and upskilled to meet the challenge of understanding, developing and implementing the analytics methodologies. It is, therefore, critical to understand how and whether individuals immerse themselves when working on team-based analytics projects. This study builds a conceptual model that could be tested in an experimental setting on how focused immersion impacts task performance, perceived task complexity, knowledge acquisition and satisfaction.