Shopping Behavior of Indonesian Consumer Towards Imported Products

被引：1
|
作者：
Siringoringo, Hotniar [1 ]
Margianti, Eko Sri [1 ]
Kowanda, Anacostia [1 ]
Saptariani, Trini [1 ]
机构：
[1] Gunadarma Univ, Depok 16424, Indonesia
来源：
WORLD CONGRESS ON ADMINISTRATIVE AND POLITICAL SCIENCES | 2013年 / 81卷
关键词：
Shopping Behavior; Imported Product; Indonesia; Loyalty; CUSTOMER SATISFACTION; SERVICE QUALITY; LOYALTY; DETERMINANTS; IMPACT; CONSEQUENCES; PERFORMANCE; COMMITMENT; TRUST; MODEL;
D O I：
10.1016/j.sbspro.2013.06.452
中图分类号：
C [社会科学总论];
学科分类号：
03 ; 0303 ;
摘要：
The objective of this study is to prepare a model of consumer shopping behavior towards imported products. Compared with the models available, the model made here is based on antecedents of customer loyalty. Questionnaire method is used as research instrument to capture the shopping behavior of Indonesian consumers towards Chinese products, particularly electronics. The conclusion follows that there is not direct influence of satisfaction on trust, but there exists influence of country of origin on word of mouth, and that trust highly influences the loyalty. (C) 2013 The Authors. Published by Elsevier Ltd.
引用
收藏
页码：411 / 415
页数：5
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