Thinking with Hands, Acting with Minds: Embodied Cognition and Creative Practice

Traditional conceptions of 'creativity' assume that the creative person is able to imagine a finished product and then bring this forth through their skill in making things. This conception is also used to separate the 'artist' from the craft-worker. In this paper, I show how the developing theories of Embodied Cognition can illustrate when and how 'creativity' arises in the design and production of jewellery. I demonstrate the points at which creative reflection are acted upon (even when the jewellers might not be able to put their 'cognition' into words). I argue that not only does Embodied Cognition provide a clear and parsimonious account of how jewellers create their objects, but that it also provides a strong and compelling theoretical basis for Ergonomics. By marrying our understanding of how people physically interact with their tools and the world around them, with our understanding of how goal-directed actions are performed, the theory of Embodied Cognition is fundamental in shaping Ergonomics' ability to explain and analyse human activity.