THE IMPACT OF GLOBALIZATION ON THE FOOD BEHAVIOUR OF CONSUMERS - LITERATURE AND RESEARCH REVIEW

Currently, market behaviour, including the food behaviour of consumers, shaped in societies is largely a consequence of civilizational and cultural development and the ongoing globalization process. The aim of this article is to discuss the impact of globalization on the food behaviour of consumers based on secondary sources of information published over the period of 1995-2017. The article shows theoretical aspects of globalization and the food behaviour of consumers, the globalization phenomenon in the contemporary world and the impact of globalization on the food behaviour of consumers. Across the studies covered by this paper it was found that the impact of globalization on the food behaviour of consumers is visible in such behaviour as buying food in supermarkets, eating in fast food restaurants, looking for both comfort in eating and unique experiences. However, it has also been indicated that globalization influence on creation of some moves and attitudes against it, such as preferring domestic or ecological products, slow food ideas or actions in the field of food safety.