TOWARD INVESTIGATING THE CORPORATE SOCIAL RESPONSIBILITY (CSR) ACTIVITIES IN THE BANKING INDUSTRY FROM ROMANIA

In recent years, researchers, academicians and practitioners showed an increased attention as regard the significant influence of corporate social responsibility (CSR) practices on stakeholders. By definition, CSR includes companies' responsibilities towards its shareholders, environment, community, customers, and employees. Notwithstanding of several efforts to measure the cost of CSR, it remains ambiguous how stakeholders perceive CSR activities. Thus, this paper aim to develop a scale measurement for CSR activities in the Romanian banking industry based on stakeholder framework. In order to develop a valid and consistent scale, items were generated for our theoretical model. This study contributes and enhances the literature on CSR by providing a reliable and valid scale of measurement for CSR activities in Romanian banking industry.