RETRACTED: An analysis on the emotional approach to segmentation: A study of yoga tourism (Retracted Article)

被引：4

作者：

Sharma, Pramod ^{[1
]}

Nayak, Jogendra Kumar ^{[1
]}

机构：

[1] Indian Inst Technol Roorkee, Dept Management Studies, CF 109, Roorkee, Uttar Pradesh, India

来源：

JOURNAL OF CONVENTION & EVENT TOURISM | 2019年 / 20卷 / 01期

关键词：

Niche market; segmentation; tourist emotional experiences; typologies; yoga tourism; DESTINATION IMAGE; BEHAVIORAL INTENTIONS; COGNITIVE APPRAISALS; CONSUMPTION EMOTIONS; SATISFACTION; EXPERIENCES; TRAVEL; RESPONSES; PATTERNS; DISSATISFACTION;

D O I：

10.1080/15470148.2018.1509038

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The purpose of this study is to empirically identify the pattern of tourists' emotional responses to profile tourists and investigate their relationships with destination image and behavioral intentions in yoga tourism. Structured questionnaires were used to collect data from 395 tourists visiting Rishikesh, India. Cluster analysis uncovers three distinct clusters based on the pattern of tourists' emotions: ecstatic, passionate, and unemotional. Multiple discriminant analysis confirms the validity of three clusters solution. The three yoga tourist clusters differ by their perception of destination image and behavioral intentions. Findings offer important implications for scholars and marketers to better serve this niche market.

引用

页码：1 / 23

页数：23

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