Financing Risk Model and Countermeasures of the Television Media Industry

Economic globalization makes market-oriented operation of the television industry imperative. But the income structure of China's television industry is irrational. The form of making profits is narrow. External financing is an important choice for the television media industry in China to keep up with advances in information technology. However, there are a lot of risks because of the particularity of China's television industry external financing. Based on the perspective of risk management, this article uses the Cobb-Douglas production function as the return on investment functions, measures the risk of state assets losing and the risk of control over the decentralized in the television media industry in China by comparing the external investment return on investment function and not. Finally, based on the results of qualitative analysis and quantitative research, this article points out that the improvement of technical strength, making managers work harder, treated with caution on gambling agreement are effective countermeasures to deal with financing risks.