Analysis of the O2O marketing model about "old network" website

被引：0
|
作者：
Jiang, Wenrong [1 ]
机构：
[1] Shanghai Polytech Univ, Sch Comp & Informat, Shanghai, Peoples R China
来源：
PROCEEDINGS OF THE SECOND INTERNATIONAL CONFERENCE ON ECONOMIC AND BUSINESS MANAGEMENT (FEBM 2017) | 2017年 / 33卷
关键词：
O2O; marketing model; analysis of cases; e-commerce; old network;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The Old Network is a portal website used for second-hand information in local life. It has rich information on second-hand trade and serves for life station around the country. Firstly, this paper gives some advice on marketing of the Old Network by SWOT analysis of the Old Network e-commerce. Meanwhile, we plan some competitive projects of the Old Network, such as public donation and turning waste into treasure. We also analyze the market impact of marketing activity. Marketing methods raised in this paper have positive effect on marketing of the Old Network and standardization of second-hand information trade.
引用
收藏
页码：507 / 512
页数：6
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