The impact of a new online channel: An empirical study

被引：23

作者：

Lu, Qiang ^{[1
]}

Yang, Yupin ^{[2
]}

Yuksel, Ulku ^{[1
]}

机构：

[1] Univ Sydney, Sydney, NSW 2006, Australia

[2] Simon Fraser Univ, Burnaby, BC V5A 1S6, Canada

来源：

ANNALS OF TOURISM RESEARCH | 2015年 / 54卷

关键词：

Direct online channel; Intermediary; Competitive advantage; Distribution channel; Pricing; Multichannel management; PRICE DISPERSION; INFORMATION SEARCH; CONSUMER INFORMATION; COMPETITIVE PRICE; TRAVEL; INTERNET; MODEL; HOTELS; FUTURE; PERFORMANCE;

D O I：

10.1016/j.annals.2015.06.006

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This paper investigates the impact of adding a direct online channel on a firm and its intermediaries. We develop a set of testable hypotheses and then empirically test them on a longitudinal transaction dataset from the hospitality industry. Our results show that the introduction of a direct online channel significantly reduces the price premium charged by intermediaries, and the impact varies across consumer segments and product markets. More interestingly, we find that, after the adoption of a direct online channel: (1) the intermediaries are not necessarily worse off; (2) price dispersion increases for products sold through both intermediaries and direct channels; and (3) the price dispersion increase is higher for products sold by intermediaries. (C) 2015 Elsevier Ltd. All rights reserved.

引用

页码：136 / 155

页数：20

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