Assessing marketing strategy performance

被引：2
|
作者：
Seggie, SH [1 ]
机构：
[1] Michigan State Univ, E Lansing, MI 48824 USA
来源：
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE | 2006年 / 34卷 / 02期
关键词：
D O I：
10.1177/009207030603400222
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：267 / 268
页数：2
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