Close Integration between Production and Marketing to Ensure Satisfactory from Client's Demand

This article introduced a typical Iron and steel enterprise aim at the problem about the structural adjustment of product variety, connecting not very well between production and sales after the production and sales pattern transforms, the delivery terms not to be able to meet the client's need, in order to enhance enterprise's core competitiveness, developing and implementing production and sales integration application system in the foundation of the original enterprise informationization's construction, has made the remarkable progress. The article expound the general goals of this enterprise develops and implements production and sales integration system, the technical route, the construction and implementation of system, the major technique innovation of project, the effect of implementation.