UNDERSTANDING AND MANAGING PROGRAM FOR ALIGNMENT WITH BUSINESS STRATEGY

There is very little literature available that accurately describes the program management discipline which helps to ensure that a program is closely aligned to the achievement of a business's strategic objectives. Understanding more about how program management and business strategy is carried out in practice can inform both managers and academics strengths and shortfalls in this area and help to pinpoint any gaps in theory or practice. A literature review is conducted, in the most important academic journals of management, to understand the general research on aligning program management and business strategy. Then a qualitative approach, based on upon grounded theory methodology, is adopted for this research. The results are primarily taken in a case-study, in a multinational company, with the aim of fully understanding the nature of program management practices. The main purpose of this paper is to describe the research methodology, from the research in the literature to the evaluation of the case study applied in the Media & Entertainment Industry, which is used to understand the challenges involved in aligning program management and business strategy.