Culture and popular culture: A case for sociology

The study of popular culture has a long and intimate relationship to the field of cultural sociology, being both a subcategory of the field and a separate arena of inquiry taken up by other disciplines. This article examines the intellectual traditions that have shaped the sociology of popular culture, traces the points of connection and difference between sociologists and other scholars studying popular culture, and argues for the continued relevance of cultural sociology for addressing key issues and concerns within the realm of "the popular," broadly conceived. These developments include the rise of new media/communication technologies and the increasing interdependence between popular culture and other arenas of social life.