Research on the Environmental Publicity and Public Spirit Cultivation

This paper proposes the concept of environmental publicity by employing the method of literature research and descriptive research and making enquires to problems related to publicity. In addition, we discuss two typical forms of damage to environmental publicity, namely, the repetition of "tragedy of the commons" and the popularity of "free rider". We consider environmental publicity as an universally-linked and universally-shared comprehensive ecological system in which people should enjoy same rights while sharing responsibility. Three common public spiritual qualities, namely the no-harm spirit, the spirit of caring, the spirit of participation, are advocated to defend the environment publicity. We put forward conclusions to cultivate public spirit is the fundamental way to solve problems related to environmental publicity.