The Impact of Usability, Functionality and Sociability Factors on User Shopping Behavior in Social Commerce Design

被引：2
|
作者：
Huang, Zhao [1 ]
机构：
[1] Shaanxi Normal Univ, Sch Comp Sci, Xian 710119, Peoples R China
来源：
HCI IN BUSINESS, GOVERNMENT, AND ORGANIZATIONS | 2018年 / 10923卷
基金：
中国国家自然科学基金;
关键词：
Usability; Functionality; Sociability; Shopping behavior; Social commerce; PURCHASE INTENTIONS; DECISION-MAKING; WEBSITE DESIGN; QUALITY; WEB; SUPPORT; TRUST; COMMUNICATION; FRAMEWORK; FACEBOOK;
D O I：
10.1007/978-3-319-91716-0_23
中图分类号：
TP3 [计算技术、计算机技术];
学科分类号：
0812 ;
摘要：
Usability, functionality and sociability have been found as the important factor in social commerce design. However, it is not clear about the influence of social commerce design to users shopping behavior, which needs to be further explored. It is arguable that such lacks of understanding may cause ineffective social commerce design and hamper users' online shopping behavior. Therefore, this study aims to explore the impact of social commerce design on user shopping decision-making. We believe that the results can provide a useful foundation for future social commerce research.
引用
收藏
页码：303 / 312
页数：10
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