INDUSTRIAL CONCENTRATION IN CROATIAN FOOD AND BEVERAGE INDUSTRY

The food and beverage industry represents one of the leading and most prospective industries in Croatia. Despite its importance, studies related to it are fairly rare, while the analysis of its market structure is non existent. Therefore, the aim of this study was to fill this gap and to analyse the change of industrial concentration in Croatian food and beverage industry during the period from 1999 to 2011. Exploration of the changes in industrial concentration can help perceive and predict important structural events within the industry. In that sense, it was discovered that Croatian food and beverage industry had become more consolidated during the years. Also, by applying different measures of industrial concentration and by performing correlation matrix, it was possible to detect the level in which one measure of industrial concentration can be substituted with another one.