Milestones in Turkish public relations history

被引:10
|
作者
Bicakci, A. Banu [1 ]
Hurmeric, Pelin [1 ]
机构
[1] Yeditepe Univ, Fac Commun, Dept Publ Relat & Publ, Istanbul, Turkey
关键词
Public relations history; Turkey; Public relations models;
D O I
10.1016/j.pubrev.2012.12.003
中图分类号
F [经济];
学科分类号
02 ;
摘要
This study aims to mention the most important events, cases and names that have had an impact on the public relations profession in Turkey within historically-divided developmental periods between 1920 and 2012. While forming the historical periods into sub-phases, socio-political and economical contexts are considered. Three separate periods are named: antecedents, emergence and developmental. Concerning these periods, the applicability of Grunig and Hunt's (1984) four models of PR is discussed within a Turkish context, and it is concluded that the typology does not totally fit into Turkish PR history. (C) 2013 Elsevier Inc. All rights reserved.
引用
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页码:91 / 100
页数:10
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