Analyses on the Cognitive Differences on Corporate Social Responsibility between Enterprises and Consumer

被引：0
|
作者：
Wei Xiuli
机构：
来源：
PROCEEDINGS OF THE 8TH EURO-ASIA CONFERENCE ON ENVIRONMENT AND CSR: TOURISM, MICE, HOSPITALITY MANAGEMENT AND EDUCATION SESSION, PT I | 2012年
关键词：
Corporate Social Responsibility; Cognitive Differences; Questionnaire Survey; Enterprises; Consumer;
D O I：
暂无
中图分类号：
X [环境科学、安全科学];
学科分类号：
08 ; 0830 ;
摘要：
Consumers are key stakeholders of the corporate social responsibility. Thus, the enterprise operation must focus on consumers' views. Through a questionnaire survey, this paper found the cognitive differences on corporate social responsibility between Chinese enterprises and consumers, especially on the awareness of social responsibility, social responsibility issues and driving force of social responsibility.
引用
收藏
页码：125 / 129
页数：5
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