NATION BRANDING AS A PRESENTATION TOOL OF SLOVAK REPUBLIC ABROAD

被引：0
|
作者：
Drzka, Michal [1 ]
机构：
[1] Univ Econ Bratislava, Fac Int Relat, Bratislava 85235, Slovakia
来源：
INTERNATIONAL RELATIONS 2013: CONTEMPORARY ISSUES OF WORLD ECONOMICS AND POLITICS, VOLS 1-4 | 2013年
关键词：
branding; presentation; reputation;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The research paper is dedicated to the state presentation abroad. Author focuses his attention to the research of nation-branding, which is an ideal way how to promote especially small countries abroad. The aim of branding is to create a unique image of the state or region. The present paper offers a guide and series of examples how to create the effective branding strategy. Special attention is given to usage of nation branding instruments in single presentation of Slovak Republic.
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页码：182 / 191
页数：10
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