Research on Animation Elements in Packaging Design

in twenty-first Century, China has entered the information age. In this era of big data and information, all kinds of information are coming. Our pace of life is faster and faster. Various kinds of packaging design products we see are multifarious and dazzling, which makes consumers feel an aesthetic fatigue. Animation elements have very distinctive features, which can be used in packaging design to show the goods are different, unique, but also to stimulate consumer desire to buy. This paper expounds the advantages of applying animation elements to packaging design, and focuses on the specific strategies of applying animation elements to packaging design, in order to improve the level of commodity packaging design.