Museum architecture as an exegesis of the times

Since its creation, the museum, more than any building type, has been at the same time host, witness, symbol and evidence of the spirit of the times. Museum architecture has evolved throughout history, offering different models suitable to society and the city, and has become a leading typology in the development of the discipline. This paper discusses the continuous changes in museum history, explaining first how a traditional institution hosted in solemn buildings and white walls has transformed itself into an institution where architecture occupies a stellar roll as a spectacle for the masses. The paper ends by describing the model of franchising, its problems, advantages and possibilities.