A Framework for the Consumer Psychology of Morality in the Marketplace

被引：60

作者：

Campbell, Margaret C. ^{[1
]}

Winterich, Karen Page ^{[2
]}

机构：

[1] Univ Colorado, Boulder, CO 80309 USA

[2] Penn State Univ, University Pk, PA 16802 USA

来源：

JOURNAL OF CONSUMER PSYCHOLOGY | 2018年 / 28卷 / 02期

关键词：

BEHAVIOR; CONSISTENCY; PROFIT; POWER;

D O I：

10.1002/jcpy.1038

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：167 / 179

页数：13

共 50 条

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