Social Media Communication of Public Sector Organizations: A Case Study of Northeast US

被引：0
|
作者：
Yaqub, Ussama [1 ]
Chun, Soon Ae [2 ]
Atluri, Vijayalakshmi [3 ]
Vaidya, Jaideep [3 ]
机构：
[1] Lahore Univ Management Sci, Lahore, Pakistan
[2] CUNY, New York, NY 10021 USA
[3] Rutgers Business Sch, Newark, NJ USA
来源：
PROCEEDINGS OF THE 20TH ANNUAL INTERNATIONAL CONFERENCE ON DIGITAL GOVERNMENT RESEARCH (DGO2019): GOVERNANCE IN THE AGE OF ARTIFICIAL INTELLIGENCE | 2019年
关键词：
Facebook; Twitter; social media communication; sentiment analyses; public organizations; TWITTER; TRANSIT; CONTEXT;
D O I：
10.1145/3325112.3325253
中图分类号：
TP18 [人工智能理论];
学科分类号：
081104 ; 0812 ; 0835 ; 1405 ;
摘要：
In this paper, we analyze Twitter and Facebook posts of nine organizations operating in different domains of public service in Northeast United States. The study objective is to compare and contrast their message content, sentiment and communication on social media. We discover that sentiment and frequency of messages on social media is indeed affected by nature of organization's operations. We also discover that organizations either use Twitter for broadcasting or one-to-one communication with citizens. Findings from this study can be used by public organizations to improve their social media communication strategy.
引用
收藏
页码：248 / 253
页数：6
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