On the Cultural Clash and the College English Teaching

The cultural clash is a common phenomenon in the cross-cultural communication since at present we have more chances to get in touch with the outside world more conveniently and frequently. And it is indispensable for us to try to avoid the cultural clash of the west countries and our China. The article firstly explains the phenomena of the ordinary cultural clash, then analyzes the underlying reasons for the cultural clash, and lastly puts forward some counter measures, that is, the teacher should change their teaching concepts, guide students to get in wide touch with the western cultures. Thus, the college English teachers should not only focus on imparting necessary language knowledge and skills, but also pay more attention to cultivating students' social linguistic ability and cross-cultural communicative ability. The article aims to supply some teaching reference for the college English teaching to improve students' cross-cultural communicative ability and ultimately enhance the college English teaching quality.