The Application of Data Mining in Electronic Commerce

With the maturity of network technology and database technology, the global traditional business is experiencing a major change, moving to e-commerce at full speed. E-commerce is a new business model in the commercial field. It is a modern business mode with network as the platform and modern information technology as the means, focusing on economic benefit and its ultimate goal is to realize the networking, intelligentization and automation of business activities,. The emergence of e-commerce has changed the business philosophy, management methods and means of payment, has brought great changes to the various fields of society. With the rapid development of network technology and the improvement of social information level, e-commerce shows great market value and development potential.