INFLUENCE OF SOME SOCIO-DEMOGRAPHIC INDICATORS ON THE CONSUMPTION OF ORGANIC FOOD

The present study aimed to investigate the impact of some socio-demographic indicators on the consumption and awareness of organic food. A questionnaire of 550 people (324 women and 226 men) was conducted in the period 2019-2021. The respondents were residents of Stara Zagora, Central Southern Bulgaria, Southeast Europe. The respondents were of different ages, with different education and professional status. Data processing was performed using descriptive statistics and the SPSS package, version 25. Regarding the socio-demographic indicator age, the largest number (N) 36 (6.86%) of the respondents answered that they consume organic food and fall into the age group from 21 to 30 years. The largest number of people consuming organic food is this in-state job and working people - 48 (9.27%) people for each group. The distribution by sex shows that the largest number of women consuming organic food buy them from local and specialised shops for organic food - 85 (16.07%). The analysis of the data shows the significantly higher number of women who find such a difference - 196 against 100 men. Organic foods are increasingly entering our daily lives and this raises the need for future research in this area to establish the relationship between organic foods and various factors and the benefits of their consumption.