The bizarreness effect and individual differences in imaging ability

The bizarreness effect refers to the superior performance in recall of bizarre sentences as compared to common sentences. The subjects studied each target word and in Exp. 1 rated its congruity with its sentence frame. In Exp. 2 they rated the vividness of the image for each sentence frame in which it was included. Four types of sentence frames were provided: bizarre image sentences, bizarre nonimage sentences, common image sentences, and common nonimage sentences. Good imagers and poor imagers were assessed on the Questionnaire Upon Mental Imagery. Both experiments showed that good imagers recalled target words in bizarre image sentences better than target words in common image sentences. A difference between the two sentence types was not observed for poor imagers. The differences between bizarre nonimage sentences and common nonimage sentences were not found for both type of imagers. The results were interpreted as showing that a difference in imaging ability was critical for the occurrence of a bizarreness effect.