LANGUAGE AS A CREATIVE TOOL OF CONSCIOUSNESS

The authors consider language, consciousness and creativity as an integral unity of cultural evolutional mechanisms that represent the driving forces of human development in ontogenetic and phylogenetic aspect. The methodological basis of the study is an evolutionary approach, implying a synergistic dynamic and cultural-historical perspective of the study of the problem. The context of the study reflects dynamics and recursive interaction between individual and socio-cultural creative activity. The investigation represents the actualization of creativity in the individual consciousness through the linguistic and thinking activity of a person and the dynamics of sense-making (formation of social meaning). The paper analyses consciousness and language as the key parameters of the process characterizing human evolution in the integrity of two conjugated branches of evolution at the individual and socio-cultural levels and as a single tool for creative interaction of a person with the world in terms of the creative evolution. The paper argues that the creative function of language, integrating cognitive, communicative and nominative functions at a higher level of complexity constitutes the unity and mutual influence of a unique (individual) and universal (socio-cultural) worldview. Creativity or the creative being of consciousness comes to the fore as an essential ontological characteristic that unites individual and socio-cultural reality, where language plays an intermediary role. The authors propose to consider language as a medium of consciousness that carries out the recursive movement of interaction between individual conscious experience and the cultural experience of humanity. The creative function of language is revealed through three mutually complementary components: meaning-forming (generation of ideas and notes, sense-making, etc.); relational-behavioral, including the expression of value-ethical, ethical-aesthetic spheres; speech-creative (language games, narratives, neologisms, etc.). The paper introduces the concept of "creative reality" as an eventdriven unity of language, consciousness and human creativity. The authors demonstrate the implementation of the creative aspect of language and consciousness in the field of bioethics and humanities on the examples of procreation procreative attitude in human reproduction technologies) and humanitarian invention.