EFFECTIVENESS OF MOBILE LEARNING APPLICATIONS - AN EYE-TRACKING CASE STUDY

It is well-known that today the smart-phone is no longer a luxury but a necessity, each of us having such a mobile device. The technology of telephony and smartphones has developed so much that a small size device incorporates all the features and applications of a desktop or laptop. Therefore, studies show that most young people spend more and more time on mobile devices (smartphones) doing various activities such as socializing, viewing movies, and documenting reading news, shopping, and even learning. Thus, more and more applications have been developed that enable learning by phone, providing both theoretical explanations and exercises and evaluation tests. In this article, we have tried to measure their effectiveness, the degree of use, and the motivation of users to choose such learning tools. The research was conducted through the eye-tracking device that allowed the user to track the user's activity within the mobile learning application, highlighting the time of focus on an element within the application, noting what makes learning more accessible or more complicated on the phone.