The Strategies of Agricultural Electronic Commerce Development

E-commerce could make the information flow much easier, reduce the risk of agricultural production, decrease transaction costs and expenses, and break the limits on time and space. Thus, it could enhance the process of agricultural industrialization, and increase the farmers' income. However, there exists a number of issues that constrains its rapid development, such issues are the misunderstanding of e-commerce development, lack of qualified personnel, inadequate network infrastructure, the low proportion of Internet users in agricultural population, the frail logistics foundation of modern agricultural, the low level of brand building and standardization construction of agricultural products. Therefore, we can take the following measures to accelerate the development of agricultural e-commerce, which are to intensify publicity and education of e-commerce knowledge, to improve the network infrastructure, to accelerate the logistics system construction of agricultural products, to speed up the brand building and standardization construction of agricultural products.