ELEMENTS THAT MAY LIMIT OR PREVENT THE ACCEPTANCE OF ONLINE FINANCIAL SERVICES BY INTERNET USERS

被引：0

作者：

Araiza-Vazquez, M. J. ^{[1
]}

Ramirez-Ramirez, J. F. ^{[1
]}

Brosig-Rodriguez, M. E. ^{[1
]}

机构：

[1] Univ Autonoma Nuevo Leon, San Nicolas De Los Garza, Mexico

来源：

EDULEARN19: 11TH INTERNATIONAL CONFERENCE ON EDUCATION AND NEW LEARNING TECHNOLOGIES | 2019年

关键词：

Technology acceptance model; acceptance; financial services online; Data protection; security; PERCEIVED EASE; MODEL; TECHNOLOGY;

D O I：

暂无

中图分类号：

G40 [教育学];

学科分类号：

040101 ; 120403 ;

摘要：

This study identifies potential factors that can motivate or hinder the acceptance of online financial services. The results pinpoint that the TAM2 is a valid way to predict consumer's purpose under the study to explain the difference between adopters and non-adopters model. Indicators such as the protection of privacy perceived, perceived safety and consumer innovativeness demonstrate a significant positive relationship with them and significantly predict who is more likely to adopt. The findings may help financial institutions to express appropriate marketing strategies, designing effective online systems and accelerate the dissemination and use of these.

引用

页码：4677 / 4685

页数：9

共 16 条

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