Preaching to the choir? The influence of personal relevance on the effects of gain- and loss-framed health-promoting messages

被引：19
|
作者：
Van't Riet, Jonathan [1 ]
Ruiter, Rob [2 ]
De Vries, Hein [2 ]
机构：
[1] Univ Wageningen & Res Ctr, NL-2502 LS The Hague, Netherlands
[2] Maastricht Univ, Maastricht, Netherlands
来源：
JOURNAL OF HEALTH PSYCHOLOGY | 2012年 / 17卷 / 05期
关键词：
Message framing; personal relevance; defensiveness; motivated reasoning; SELF-AFFIRMATION; FEAR APPEALS; BEHAVIORS; RISK; METAANALYSIS; PERCEPTIONS; DECISIONS; ATTENTION; RESPONSES;
D O I：
10.1177/1359105311421047
中图分类号：
B849 [应用心理学];
学科分类号：
040203 ;
摘要：
This article examines the moderating influence of personal relevance on the persuasive effects of gain- and loss-framed messages. We assessed current behaviour as a proxy for personal relevance, provided 169 participants with gain- and loss-framed messages advocating skin self-examination (SSE) and assessed intention to engage in SSE as the outcome measure. The results showed that loss-framed information was more persuasive than gain-framed information, but only for low-relevance participants. This suggests that loss-framed information might be mainly effective for recipients who need little persuading and, in fact, runs the risk of 'preaching to the choir'.
引用
收藏
页码：712 / 723
页数：12
相关论文
共 39 条
  • [1] The Effects of Gain- and Loss-Framed Advice Messages on Recipients' Responses to Advice
    Jang, JooYoung
    Feng, Bo
    [J]. JOURNAL OF LANGUAGE AND SOCIAL PSYCHOLOGY, 2018, 37 (02) : 181 - 202
  • [2] The systematic influence of gain- and loss-framed messages on interest in and use of different types of health behavior
    Rothman, AJ
    Martino, SC
    Bedell, BT
    Detweiler, JB
    Salovey, P
    [J]. PERSONALITY AND SOCIAL PSYCHOLOGY BULLETIN, 1999, 25 (11) : 1355 - 1369
  • [3] Preference for gain- or loss-framed electronic cigarette prevention messages
    Kong, Grace
    Cavallo, Dana A.
    Camenga, Deepa R.
    Morean, Meghan E.
    Krishnan-Sarin, Suchitra
    [J]. ADDICTIVE BEHAVIORS, 2016, 62 : 108 - 113
  • [4] Influence of Self-Affirmation on Responses to Gain- Versus Loss-Framed Antismoking Messages
    Zhao, Xiaoquan
    Nan, Xiaoli
    [J]. HUMAN COMMUNICATION RESEARCH, 2010, 36 (04) : 493 - 511
  • [5] The influence of mood on the effectiveness of gain- and loss framed health messages
    Werrij, M. Q.
    Ruiter, R.
    van't Riet, J.
    de Vries, H.
    [J]. PSYCHOLOGY & HEALTH, 2009, 24 : 412 - 413
  • [6] The Relative Persuasiveness of Gain- and Loss-Framed Messages for Promoting Vaccination: A Meta-Analytic Review
    O'Keefe, Daniel J.
    Nan, Xiaoli
    [J]. HEALTH COMMUNICATION, 2012, 27 (08) : 776 - 783
  • [7] Effects of Gain- and Loss-Framed Quit Messages on Smokers: Test of the Ability to Process the Health Message as a Moderator
    Arendt, Florian
    Braeunlein, Julia
    Koleva, Viktoria
    Mergen, Marina
    Schmid, Stephanie
    Tratner, Lisa
    [J]. JOURNAL OF HEALTH COMMUNICATION, 2018, 23 (08) : 800 - 806
  • [8] The effects of gain- and loss-framed nutritional messages on children's healthy eating behaviour
    Binder, Alice
    Naderer, Brigitte
    Matthes, Joerg
    [J]. PUBLIC HEALTH NUTRITION, 2020, 23 (10) : 1726 - 1734
  • [9] The Effects of Gain- versus Loss-Framed Messages Following Health Risk Information on Physical Activity in Individuals With Multiple Sclerosis
    Lithopoulos, Alexander
    Bassett-Gunter, Rebecca L.
    Ginis, Kathleen A. Martin
    Latimer-Cheung, Amy E.
    [J]. JOURNAL OF HEALTH COMMUNICATION, 2017, 22 (06) : 523 - 531
  • [10] An Experimental Test of the Efficacy of Gain- and Loss-Framed Messages for Doping Prevention in Adolescent Athletes
    Duncan, Lindsay R.
    Hallward, Laura
    [J]. SUBSTANCE USE & MISUSE, 2019, 54 (12) : 2013 - 2024
1234