Do social product features have value to consumers?

被引：163

作者：

Auger, Pat ^{[2
]}

Devinney, Timothy M. ^{[1
]}

Louviere, Jordan J. ^{[3
]}

Burke, Paul F. ^{[3
]}

机构：

[1] Univ New S Wales, Australian Sch Business, Sydney, NSW 2052, Australia

[2] Melbourne Business Sch, Carlton, Vic 3053, Australia

[3] Univ Technol Sydney, Sydney, NSW 2006, Australia

来源：

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING | 2008年 / 25卷 / 03期

基金：

澳大利亚研究理事会;

关键词：

D O I：

10.1016/j.ijresmar.2008.03.005

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The present paper utilizes a random utility theoretic experimental design to provide estimates of the relative value that selected consumers place on the social features of products. Experiments were conducted in Hong Kong and Australia using both university students and supporters of the human rights organization Amnesty International. The paper focuses on two classes of social features, "labor practices" and "animal rights and the environment". The results show that the social features of products can, on average, affect an individuals' likelihood of purchasing a product. Also, this paper finds distinctive segments of ethically orientated consumers. Crown Copyright (c) 2008 Published by Elsevier B.V. All rights reserved.

引用

页码：183 / 191

页数：9

共 50 条

[1] Do Consumers Value Environmental Innovation in Product?
Aibar-Guzman, Cristina
Somohano-Rodriguez, Francisco M.
[J]. ADMINISTRATIVE SCIENCES, 2021, 11 (01)
[2] What will consumers pay for social product features?
Auger, P
Burke, P
Devinney, TM
Louviere, JJ
[J]. JOURNAL OF BUSINESS ETHICS, 2003, 42 (03) : 281 - 304
[3] What Will Consumers Pay for Social Product Features?
Pat Auger
Paul Burke
Timothy M. Devinney
Jordan J. Louviere
[J]. Journal of Business Ethics, 2003, 42 : 281 - 304
[4] Beyond form and function: Why do consumers value product design?
Kumar, Minu
Noble, Charles H.
[J]. JOURNAL OF BUSINESS RESEARCH, 2016, 69 (02) : 613 - 620
[5] DO CONSUMERS VALUE CORPORATE SOCIAL RESPONSIBILITY IN AN ECONOMIC DOWNTURN?
Green, Todd
Peloza, John
[J]. PROCEEDINGS OF THE 2010 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE, 2015, : 30 - 30
[6] Financial institutions using social media - do consumers perceive value?
Dootson, Paula
Beatson, Amanda
Drennan, Judy
[J]. INTERNATIONAL JOURNAL OF BANK MARKETING, 2016, 34 (01) : 9 - 36
[7] Do large trees always have higher wood product value?
Barbour, RJ
Marshall, DD
Parry, DL
Christensen, G
[J]. CONGRUENT MANAGEMENT OF MULTIPLE RESOURCES: PROCEEDINGS FROM THE WOOD COMPATIBILITY INITIATIVE WORKSHOP, 2002, 563 : 135 - 144
[8] DO CONSUMERS HAVE BRAND ATTITUDES
LASTOVICKA, JL
BONFIELD, EH
[J]. JOURNAL OF ECONOMIC PSYCHOLOGY, 1982, 2 (01) : 57 - 75
[9] The investigation into the influence of the features of furniture product design on consumers' perceived value by fuzzy semantics
Lee, A. S.
[J]. SOUTH AFRICAN JOURNAL OF BUSINESS MANAGEMENT, 2014, 45 (01) : 79 - 93
[10] Do French Consumers Have the Same Social Representations of Pulses as Food Industry Professionals?
Melendrez-Ruiz, Juliana
Arvisenet, Gaelle
Laugel, Vincent
Chambaron, Stephanie
Monnery-Patris, Sandrine
[J]. FOODS, 2020, 9 (02)

← 1 2 3 4 5 →