Consumer Preferences and Willingness to Pay for Public Goods

The value to society of charitable giving and philanthropy is recognised and growing in Europe and even more and more important in current troubled times ([36]). There are many factors, which affect the capability and willingness of people to pay for public goods voluntarily. The aim of the paper is to research factors of willingness to pay for public goods in the theoretical context of public goods and solve the issue of consumer acceptance of charging such goods. The data gathering procedure in the primary research is an experimental survey. The experimental survey is divided into three parts; part one contains mathematical issues, the second part of the survey focuses on ways of "collecting" funds and the motives of the willingness of individuals voluntarily pay to public goods. The last section contains demographic issues. The outcomes of our research will be useful for public sector organisations in the issue of public service charging also for non -governmental organisations in the question of financial resources gaining.