Mobile payment and online to offline retail business models

被引：0
|
作者：
Liao, Shu-Hsien [1 ]
Yang, Ling-Ling [1 ]
机构：
[1] Tamkang Univ, Dept Management Sci, 151 Yingjuan Rd, New Taipei 251, Taiwan
来源：
JOURNAL OF RETAILING AND CONSUMER SERVICES | 2020年 / 57卷
关键词：
Mobile payment; Retail channels; Retail business models; Online to offline; Data mining; INTEGRATION;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Mobile payments are services that use mobile devices to make payments. When digitalization moves across channel boundaries, online to offline channel retail will expand. Online to offline retailing will become the future retail owner stream and retail operators will move from cross-channel or multi-channel to omni-channel. This study investigates a market survey in Taiwan developing a data mining analytics including clustering analysis and association rules based on a snowflake schema database design. The role of mobile payment is determined in terms of new retail payment mechanism that promotes a better consumer purchase experience in an online to offline business environment.
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页数：10
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