The Role of Enterprise Social Networking (ESN) on Business: Five Effective Recommendations for ESN

The growth of social networking over the recent past has been phenomenon and business gains and opportunities generated by social networking sites such as Facebook, MySpace, LinkedIn and Tweeter among others, indicate the potential of social networking to help achieve business outcomes and enhance the conduciveness of contemporary working environments. The challenge of generating the gains and opportunities presented by social networking into the enterprises lies in developing effective frameworks and strategies that are essential in facilitating enterprise social networking (ENS) successfully. The aim of this study is to analyze and investigate the spread of social networking in the workplace in order to determine how a social network influences business and society, as well as how we can reshape and/or guide the ENS to a more efficient future business environment. Then, recommendation systems for an ESN system will be proposed.