Factors for Internet-enabled Startups

Startup companies are new established companies, which seem to be the hope for many countries and politicians, as well as for the founders itself to make their dreams come true. Some founders became famous and rich which made it for many young people very attractive to follow. Many of them are linked to research & development on Universities mainly in big cities which build up clusters within high-tech industries. In Berlin (Germany) work in such clusters already more than 50.000 people, London (UK) is leading hereby in Europe, Silicon Valley is leading worldwide. The young founders search obviously popular urban areas which offer the opportunity for a special kind of life and similar companies within the same cluster. Obviously can traditional companies learn a lot from startups like a fast growth, which is more focused on market share, than on short term profits. The companies have to search permanently advantageous market positions. But also startups have to care about "Dos" and "Don'ts". Key success factors are: "crazy" ideas where others don't believe in, existing and high competitive markets, knowledge how to satisfy customer needs better, or there are no concerns "something would not work". Typical mistakes or disadvantages are e.g. like inappropriate definitions of their strategy, missing concrete definitions of the rules of the game, unprofessional communications with investors and/or a missing control of the project-management. The used methodology is an academic analysis of existing scientific and public literature.