RIGHTS AND REASONS TO LEISURE AND TOURISM

The right to leisure and particularly to weekend fits in well with the modern right to open and distance learning but it is not fully recognized within the school system of Italy for both alumni and teachers. In a similar way, in the framework of fundamental rights of third generation (solidarity ones, against the first generation of civil and political rights as well as the second generation of social rights), the right to tourism activities is marginal right, still implicit in the vast majority of formal constitutions. The motivation for leisure and particularly tourism is an important factor of enhancing the demand of these volunteer activities and reveals the intrinsic relationship between tourism and hospitality, mainly in its form of free services like accommodation. Last but not least, destination brands, in order to be effective, need to establish a brand personality which creates a link to the tourists' self-image through their needs and motives. States are highly recommended to have a joint policy on culture and tourism, produced by a unified Culture and Tourism-Hospitality Ministry, endowed with a sponsored public organization competent for the promotion not only of the tourism product but also of the entire state involved, on international scale.