Examining the Effects of Organizations Competencies and Opportunistic Behaviors on Firm Performance in a Competitive Environment

The aim of this research is to show the effects of the relations between capability similarity and opportunistic behaviors and competitiveness and performance from firms. The research provides the basis for capability similarity and opportunistic behaviors. The research was carried out in companies with at least 100 stores, which are centrally located in Istanbul and have a significant share in the service sector. The data were statistically analyzed using the Smartpls 3.2 Package Program. The research showed that the organizations' capabilities and opportunistic behavior influenced their performance and competitiveness. Companies are struggling to ensure both employee satisfaction and customer satisfaction to survive in today's competitive world. Therefore, ensuring competitiveness is objectively the main strategic goal of any company. The research developed a novel framework of competition using a structural perspective and empirical tests the proposed relationships using data from the service sector in Turkey. Since the research was conducted in the service sector and companies located in Istanbul, it contains certain restrictions.