Portuguese PR consultancy websites: Content and presence

被引：2
|
作者：
Sebastiao, Sonia Pedro [1 ]
机构：
[1] Univ Lisboa ULisboa, Sch Social & Polit Sci ISCSP, Ctr Adm & Publ Policies CAP, Lisbon, Portugal
来源：
PUBLIC RELATIONS REVIEW | 2013年 / 39卷 / 05期
关键词：
Public relations consultancy; Website analysis; Online presence;
D O I：
10.1016/j.pubrev.2013.09.009
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The overall objective of this work is to understand the online presence of Portuguese PR, Consultancies associated with APECOM by undertaking an analysis of the content and features of their, websites. This analysis will demonstrate how the PR Consultancies are promoting themselves and their, services. (C) 2013 Elsevier Inc. All rights reserved.
引用
收藏
页码：584 / 586
页数：3
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